Greater CWC Unveils New Look and New Member Benefits

Leading Business Organization Looks Locally for Newly Procured Services

The Greater Cayce West Columbia Chamber & Visitor’s Center is now the Greater CWC Chamber & Visitor Program. With a fresh look and a solidified brand, Chamber leaders say they are excited to see the momentum that the new program has already garnered. The new look was released to the Chamber membership at their monthly breakfast meeting on January 26.

Both the City of Cayce and the City of West Columbia appointed local business leaders to the Chamber Community Rebrand Committee. The project manager was Ashley Hunter, CEO of MPA Strategies, and the Graphic Designer was Joe Long, head of Black Barn Brand Designs.

The appointed Community Rebrand Committee members were Kathy Whetzel of Whetzel Automotive, Anastasia Manos of Zesto’s, Ashley Lambert with Steel Hands Brewing, Allison Brumfield of Lexington District 4, Michael Mayo with Palmetto Outdoor, Chris Kueny with Substation II and Phil Blair with WECO Bottle and Biergarten.

Project Manager, Ashley Hunter, stated, “It speaks volumes that there was no need to look outside of our own Chamber members to procure all of the collateral items for the complete rebrand and to provide an array of new member services that focused both on keeping the cost of doing business low for Chamber businesses and bringing new visitors to the area.”

Greater CWC Board Chairman, Hayley Bowers of M.B. Kahn, stated, “This project will continue to boost the local economy, and we are thankful for everyone who played a role in making it happen.”

Greater CWC Member Businesses Selected for New Brand Initiative:

PAG Marketing
Outside the Box Promotions
The Stevenson Group
Lexington Printing
The Hill Company
Genesis Studios
MPA Strategies
Dynamic Duo Photo & Video
BNT Associates
Sun Solutions
ATO, Ltd.
Funflicks of the Midlands
Signature Transportation
Inscape Yoga
State Street Trading Company
Central SC Habitat for Humanity ReStore
JAK’s Essentials
Charles Hite Photography
Modern Exterminating, Inc.

Greater CWC President & CEO, Tim James, stated, “We are excited to announce the culmination of the Re-Branding initiative; this 3 month process has been led by partners who possess a passion to promote the unique spirit of our wonderful community. We know this re-fresh will positively affect our tourism and business programs.”

The new member benefits and the unrolling of the new brand are already underway. The new member benefits and the unrolling of the new brand are already underway. To find out more about the new Pacesetter Program or inquire about membership, contact Tim James at [email protected].